It was a high moment for those people who made the film “Enthiran” starring Rajnikanth. They put up all other programmes to air the audio release in the sun network of television channels. They showed videos of people celebrating, pouring milk over Rajnikanth’s banner etc But then the thought occurred .
The entertainment seems to have gone far out of the box.
Yes, people have taken it seriously. Branding up things with actors and highlighting them instead of products. Now that kind of branding gets one easily into politics. Are people in India fools to follow their screen idols. Blind beliefs never end. So we have many people named Vijay. It is said almost 1/10 persons.
In Enthiran of course the graphics guys had done a big thing indeed, the brand value of Rajnikanth had to be there for its marketing. That in itself does not meet the profit in mind , so comes Aiswarya Rai Bachchan and many big names. Why! the audios of AR Rahman sounds very not-unusual rating from the ears. They are playing jackpot, and they can dare to do so since there are fanatics calling themselves fans following the divine footprints!
Imagine what 165 crores of rupees could otherwise do. OK this may not be news since we have seen the billion dollar event IPL! A higher emphasis on entertainment cannot give rise to a developed society?!
Anyway Entertainment rules the world. People forget to follow the real reality show that surrounds them ; the politics and life.